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Terms of use

Welcome to the Loro Piana S.p.A. website B2B (the "Website"). The Website is the property of and is operated by Loro Piana S.p.A. – a company subject to coordination and control by LVMH – Moët Hennessy Louis Vuitton S.E. (France) -, for the benefit of itself and other companies within the Loro Piana Group, with its registered office in Corso Rolandi 10, 13017 Quarona (VC) – Italy, telephone number +390163201111, VAT number 01611400027 (hereinafter “Loro Piana”, “we”, “us” or “our”). We invite you to carefully review these Website terms of use ("Terms of Use") before continuing to access or using the Website. These Terms of Use apply to all visitors to, or users of, the Website. By accessing or using the Website you confirm your acceptance of these Terms of Use and your agreement to be bound by them. If you do not accept these Terms of Use, do not use this Website. We reserve the right to terminate or suspend your access or use of the Website if either: (a) we reasonably consider that you have breached these Terms of Use, or (b) we consider it necessary to do so for security purposes.

Changes to the terms of use

Loro Piana reserves the right to change, modify, revise, add or remove portions of these Terms of Use by updating this document, at any time and without prior notice to you. Changes to these Terms of Use will be communicated by placing a notice on this Website. We thus invite you to check these Terms of Use periodically. If you do not agree to any such change, you must discontinue the access or use of the Website. By continuing the use of the Website following the posting of changes you accept and agree to the changes.

Proprietary content

All rights, titles and interests in and to the Website and all of its content, including, but not limited to, its software or HTML code and other computer code contained therein, text, graphics, user interfaces, visual interfaces, scripts, artwork, photographs, images, designs, video, audio and written and other materials that appear as part of the Website (collectively, "Content") is owned by Loro Piana and/or its licensors. All Content is protected by applicable intellectual property laws, including but not limited to copyright, patent and trademark laws, and other laws and international treaty provisions on intellectual property rights.

Trade marks and logos

All trademarks, trade names, logos, brand names and product names included on the Website ("Trade Marks") are the exclusive property of Loro Piana or of their respective companies. These Terms of Use do not allow you to use the Trade Marks and we remind you that the use of the Trade Marks in any manner is strictly prohibited.

Our products

From time to time, we may modify, vary or withdraw (on either a permanent or temporary basis) some of the products and services and/or the features and specifications of those products and services, that are displayed on or made available to you through the Website, or make changes to the applicable prices for any such product or services, without notice. Our Terms of Sale also address the circumstances in which we may make changes to and/or withdraw products sold by us through the Website. You can read our current Terms of Sale at

Although we will make any reasonable efforts to ensure that the information accessible on the Website is accurate and constantly up-to-date, to the maximum extent permitted by applicable law, we make no representation nor give any warranty as to the correctness, completeness, accuracy or currency of any information on the Website, including but not limited to products description, pricing and/or availability on the Website. The inclusion of any products or services on the Website does not imply, warrant or guarantee that these products or services will be available through the Website if you wish to place an order for such products and/or use such services at any particular time. We have made every effort to display, as accurately as possible, the colors of our products that appear on the Website. However, the actual color you will see will depend on your computer settings and we cannot guarantee that your computer will accurately display our colors.

Your use of the website

You are permitted to use the Website and the Content for your personal and non-commercial use only and always in compliance with these Terms of Use. Except as permitted by applicable law, you may not and may not permit, assist or allow any third party to (i) copy, reproduce, publish, transmit, distribute, broadcast, perform, upload, post, publicly display, encode, translate, modify or create derivative works from, sell, license or otherwise distribute this Website or any Content, including but not limited to mirroring, framing or linking, to any other computer, server, web site or (ii) access or use this Website or any Content for any commercial purposes, including any advertising or advertising revenue generation activity on your own web site. You may not use any deep-link, page-scrape, robot, spider or any other automatic or manual processes to access, acquire, copy or monitor the Website or the Content or any portion thereof, or in any way reproduce the structure or presentation of the Website or any Content, or circumvent any copy-protection devices, to obtain or attempt to obtain any materials, documents or information through any means not purposely made available through the Website. You may not attempt to access any portion or feature of the Website you are not allowed to without authorization, or any other systems or networks connected to the Website or any Loro Piana server, by hacking, password mining or any other illegitimate means. You may not use anyone else’s password or Account as below defined at any time without the express permission and consent of the holder of that password or Account. You may not probe, scan or test the vulnerability of the Website or any network connected to the Website, nor breach the security or authentication measures on the Website. You may not reverse look-up, trace or seek to trace any information on any other user of or visitor to the Website, or any other customer, or exploit the Website or any service or information made available or offered by or through the Website, nor use the Website or the Content for any unlawful purposes or for any purposes not allowed by these Terms of Use or solicit the performance of any illegal activity or other activity which infringes the rights of Loro Piana or others. You shall not take any action that imposes an unreasonable or disproportionately large load on the infrastructure of the Website, or any systems or networks connected to the Website. You agree not to use any device, software or routine to interfere or attempt to interfere with the proper working of the Website or any transaction being conducted on the Website, or with any other person’s use of the Website.

Registration and account

Certain services or features offered on or through the Website may require you to register and open an account (“Account”). If you would like to create an Account, you will need to provide an e-mail address and password to access your Account. You are responsible for maintaining the confidentiality of your access information and for controlling access to your Account. You will be responsible for all activities that occur under your Account (including but not limited to any purchases of our merchandise made through your Account) unless you notify us that your Account is being used by a third party without your consent. Loro Piana cannot and will not be liable for any loss or damage arising from your failure to comply with these obligations. We may terminate your Account, at any time, and without prior notice to you if: (a) we reasonably believe that you are using your Account in breach of these Terms of Use, (b) we reasonably believe that a third party is using your Account without your consent, or (c) we need to terminate or suspend your Account for security or maintenance purposes.

Feedback and other communications

Any feedback, comments, suggestions, ideas and/or other information (collectively, "Communications") that you submit to the Website shall be deemed non-confidential. We reserve the right to use such Communication on an unrestricted basis, including but not limited to copy, reproduce, publish, transmit, distribute, broadcast, display, post, modify, translate, incorporate in other materials and commercially exploit it in any other way. Loro Piana shall have the unlimited right to use any ideas, concepts, know-how, or techniques contained in any Communications you send to us for any purpose whatsoever including, but not limited to, developing, manufacturing and marketing products using such information. Loro Piana discourages you from sending us any information that you consider to be confidential or proprietary through the Website.

Privacy notice

When you buy goods from, or otherwise use the Website including the Press Area above referenced, we may ask you to provide us with personal information about yourself. Personal information that you provide to Loro Piana through the Website shall be subject to our privacy policy. You can read our current Privacy Notice at By using the Website, you acknowledge and agree that Internet transmissions are never completely private or secure. You understand that any message or information you send to the Website may be read or intercepted by others, even if there is a special notice that a particular transmission (for example, credit card information) is encrypted.

Link to third party’s websites or content

The Website may contain content created by third party, information obtained from public sources and/or links to external web sites or webpages operated by third parties (the "Third Party Content and Websites"). Loro Piana does not control or monitor such Third Party Content and Websites and is not responsible or liable for the accuracy, security or reliability of any Third Party Content and Websites. Access to any Third Party Content and Websites is at your own risk and Loro Piana will have no liability to you for any loss or damage that you suffer (including but not limited to any loss or damage to your computer equipment, hardware or software) arising out of or related to your access or use of, or reliance on, any Third Party Content and Websites or caused by or in connection with any purchase of goods or services available on or through any such Third Party Content and Websites.


The use of the Website is at your own sole risk and you are entirely responsible for your use of the Website and any Third Party Content and Websites. Loro Piana takes all reasonable measures necessary to try to ensure that the Website and the Content are free from viruses and defects but cannot guarantee that your computer equipment, hardware or software or any data stored or created by your computer equipment, hardware or software (collectively, "Equipment") will not be damaged, corrupted, lost or otherwise affected if you access or use the Website or any Content. Further, Loro Piana does not warrant that the Website or any Content, service or feature of the Website will be uninterrupted, or that any defects will be corrected, or that your use of the Website will provide specific results. The Website and the Content are delivered on an “AS-IS” and “AS-AVAILABLE” basis. To the maximum extent permitted by applicable law, Loro Piana disclaims all warranties, express or implied, including any warranty of accuracy, completeness, non-infringement, merchantability or fitness for a particular purpose. Loro Piana disclaims any and all liability for the acts, omissions and conducts of any third parties in connection with or related to your use of the Website, including without limitation any liability for any third party content, information, statement, available on or through the Website, under criminal or civil laws relating to defamation, intellectual property infringement, privacy, obscenity, or other areas of law.

Limitation of liability

To the maximum extent permitted by applicable law, Loro Piana shall in no event be liable to you or anyone else for any damage arising out of use of the Website and/or the Content or any information contained on or the products sold through the Website, including without limitation, liability for (a) any loss of or corruption to data, (b) loss of or damage to your Equipment, (c) any loss or damage which was not foreseeable by both you and by us or which you did not notify us may occur if we breach these Terms of Use or our legal duty of care to you, or (d) any loss or damage suffered by you as a result of you failing to take reasonable precautions against such loss or damage, such as through the installation of reputable anti-virus software. Nothing in these Terms of Use excludes or limits our liability to you for fraud or gross negligence or for any other liability which may not be excluded or limited under any mandatory provision of applicable law.

General terms

These Terms of Use are governed by the laws of Italy without regard to any choice of law rules. You agree to bring any and all claims in connection with any disputes arising out of or related to the use of the Website or these Terms of Use exclusively in the Court of Milan (Italy) and you further consent to the jurisdiction of the Court of Milan (Italy) for any claims we bring against you in connection with any disputes arising out of or related to the use of the Website or these Terms of Use. For the avoidance of doubt, nothing herein shall preclude the right of Loro Piana to bring claims in connection with any disputes arising out of or related to the use of the Website or these Terms of Use in any court of competent jurisdiction, including but not limited to, the Court of Milan (Italy). The Website is hosted by BT-INET.




Art. 1. - Scope of application

All current and future orders for yarns, fabrics, furniture items and private label finished goods by the buyer to Loro Piana S.p.A. – Textile Division – (“Loro Piana”) shall be governed by the general conditions set henceforth. Each derogation shall be valid only if previously agreed in a written form.

The general conditions herein shall remain in force so long as they have possibly been replaced or amended by new general conditions stated by Loro Piana in a written form.

Art. 2. - Execution of the Agreement

Sending an order to Loro Piana shall be construed as acceptance of all the general conditions henceforth.

The order shall be interpreted as a binding offer for an agreement, which will be performed only through written confirmation by Loro Piana.

In the event of failure of written confirmation by Loro Piana within 15 days of the order date, the order shall be intended as rejected.

Orders possibly performed by Loro Piana including by way of derogation to the above shall be deemed as accepted, without need of notice, if and to the extent they are received and not rejected by the buyer upon delivery.

Art. 3. - Change in solvency conditions of the buyer

Should the economic or financial conditions of a buyer or its ability to pay previous supplies change in such a way that would jeopardise its solvency capabilities, Loro Piana reserves the right to cancel the confirmation of an order or suspend the performance thereof, pursuant to Art. 1461 of the Italian Civil Code, unless suitable warranties are provided.

Art. 4. - Supply to Government Institutions

Supply of goods by Loro Piana is subject to constraints consequent to supply requests arising from a general or coercive measures by Government or Semi-Government Institutions. In such instances, the total or partial quantity yet to be manufactured at the deadline for delivery shall be definitively cancelled.

Art. 5. - Terms of delivery

Delivery deadlines shall be deemed as fulfilled when the goods are handed to the carrier or to the freight company.

The deadlines for delivery that may be specified in the order confirmation or subsequently amended shall be deemed as fulfilled with a grace period of 15 days. In the event of delay exceeding 15 days, Loro Piana and the buyer shall liaise in order to resolve the issue amicably and in good faith.

Without prejudice to the above, delays caused by force majeure events may not be a cause of claims or cancellation of the order.

Art. 6. - Retention of title

Without prejudice to the provisions of Art. 6 a (applicable to German buyers only) hereby, property of goods is intended to be transferred by Loro Piana to the buyer upon full payment of the price of such goods pertaining to each order, including those orders already performed by Loro Piana. Prices include interests accrued as well as any other additional outstanding amount.

Art. 6 a - Retention of title (applicable to German buyers only)

  1. Loro Piana shall retain the property in the goods until all receivables, including any ancillary rights, requests for damage compensation as well as for cheques and promissory notes, have been fulfilled.
  2. The retention of title shall remain vested in Loro Piana also in the event individual requests by Loro Piana are included in an open account whose balance is calculated and acknowledged.
  3. Should the purchaser transform the goods subject to retention of title into a new movable asset, said transformation is deemed in favour of Loro Piana and devoid of any obligation whatsoever for the latter. The new item shall become the property of Loro Piana. In the event of transformation, combination and amalgamation with goods not belonging to Loro Piana, the latter shall acquire the property right in the new item thus created, up to the value of the invoiced goods subject to the retention of title, against the total value.
  4. The purchaser shall have the right to resell, subsequently process or combine the purchased goods subject to the retention of title only in compliance with the provisions here below and only to the extent to which the receivables pursuant to article 6) are, even in actual fact, assigned to Loro Piana.
  5. 5) The right of the purchaser to dispose of, transform or incorporate the goods subject to the retention of title within its ordinary course of business, shall cease upon rescission by Loro Piana, following a prolonged deterioration of the purchaser’s financial and economic condition, however at the latest upon the default of payments by the purchaser or in the event of a petition, or else, a proceeding relating to an arrangement with creditors or bankruptcy filing with regard to its assets.
    1. Consequently, the purchaser shall assign to Loro Piana all receivables, including any ancillary rights arising from the resale of goods subject to the retention of title, comprising credit balances if any.
    2. In the event the goods have been transformed, combined or amalgamated and Loro Piana has acquired the property right up to the value of the invoice, Loro Piana shall be entitled to the purchase price thereof in proportion to the value of its rights on the goods. In the event the goods subject to the retention of title have been incorporated in a plot of land/a part of a building, the purchaser shall assign, from the present moment in time, all monies arising from such transaction or from the sale of such land/building, for an amount equal in value to the invoiced goods subject to the retention of title, together with all ancillary rights and a mortgage having priority over other liens.
    3. In the event the purchaser has assigned the amount owed through a factoring agreement without recourse (or pro soluto), Loro Piana receivables shall become immediately collectible and the purchaser shall assign to Loro Piana the sum included in the factoring process and immediately forward to Loro Piana the proceeds so obtained. Loro Piana shall accept said assignment.
  6. The purchaser is entitled – provided it complies with its payment obligations – to collect the accounts assigned. Said entitlement shall cease upon rescission or consequent to rescission, however at the latest upon the default of payments by the purchaser, or following a prolonged deterioration of the purchaser’s financial and economic condition. In such event, Loro Piana is authorised by the purchaser to notify the clients of the assignment and collect the accounts receivable. The purchaser is required to submit to Loro Piana, upon its request, an accurate statement of the sums owed to Loro Piana, stating the name and address of the clients, the amount of each receivable, date of invoice, etc., as well as to provide all the information necessary to assert claims by Loro Piana to the sums receivable and allow the validation of the information provided.
  7. Should the value of the outstanding warranty for Loro Piana be more than 20% in excess of all other receivables, then Loro Piana – upon request made by the purchaser or by a third party that has suffered damages due to Loro Piana’s excess warranty – shall be liable at its judgement within limits for the release of the warranties.

Art. 7. - Tolerance

Small flaws and non-conformities in goods may be related to the intrinsic features of the components used to manufacture the goods and may not be a cause of claim.

The total amount of goods dispatched may be up to 5% lower or higher in quantity, weight and thickness than the confirmed amount.

(The following paragraph is applicable to yarns only) The total amount of goods dispatched – to be intended as the “scale weight” of goods – may be up to 5% lower or higher than the confirmed amount. Without prejudice to this provision, goods shall be invoiced at their “conditioned weight”, which may vary according to the item and its composition.

Art. 8. - Multiple deliveries

Without prejudice to the provisions of Art. 6 a (for German buyers only), in the event an order is performed through multiple deliveries, each delivery shall be construed as stand-alone in relation to the issue and payment of invoices. The payment may not be postponed by the buyer pending subsequent and future deliveries.

Art. 9. - Prices

Prices are intended net of VAT (when applicable).

Art. 10. - Terms of delivery

Unless otherwise agreed in writing, goods are sold ex works (Incoterms 2010) from the Italian warehouse of Loro Piana. Goods travel at the risk and peril of the buyer, even when the carrier has been selected by Loro Piana. The buyer shall provide at its own cost any possible insurance to cover transportation-related risks.

Art. 11. - Inspection of goods, claims and returns of goods

The buyer shall inspect the goods as soon as they are delivered, even when said goods are delivered to a third party chosen by the buyer.

(The following paragraph is applicable to fabrics only) No claims shall be accepted after the goods have been cut or processed.

Without prejudice to the provisions of Art. 7 herein, any claim regarding flaws and/or non-conformities of the goods to samples and/or orders and/or order confirmations must be submitted by the buyer within 15 days of receipt of the goods, without prejudice to the provisions of Art. 1495 of the Italian Civil Code.

No returns shall be accepted for goods that the buyer has ordered erroneously.

Loro Piana shall reject returns of goods that have not been previously authorized in written form.

Unless in the event of flaws and/or non-conformities of the goods, in which case Loro Piana and the buyer shall agree on the terms of return, returned goods shall be dispatched carriage and insurance paid – and DDP Incoterms 2010 if necessary – to the registered office of Loro Piana in Italy, or to a different Italian address if so notified in written form by Loro Piana.

In any event, the buyer shall request in written form to Loro Piana the confirmation of the address prior to dispatching the returned goods.

Art. 12. - Payments

Unless otherwise agreed by the parties in writing, payments shall be performed in advance by credit card (Visa or MaterCard).

Loro Piana reserves the right to reject payments that have been performed in ways and by means other than those stated in the order or in the invoice.

Trade bills and promissory notes shall not modify the location in which payments must be performed, which remains the domicile of the creditor.

Payments may not be suspended nor can they be reduced or set off in any way by the buyer unless otherwise agreed in writing by Loro Piana. Payments shall be attributed pursuant to the provisions of Art. 1193.2 and 1194 of the Italian Civil Code.

Art. 13. - Delay in payments

In the event of delay in invoice payments exceeding 15 days, Loro Piana reserves the right to terminate the agreement and cancel all pending orders, including confirmed orders, by notifying it in writing to the buyer.

Art. 14. - Late payment interests

Without prejudice to the provisions of art. 13 and to indemnification rights for any additional damage, in the event of late payments of invoices, the buyer shall correspond arrears from the day of expiry up to the actual day of payment pursuant to Art. 5.1 and Art. 5.2, Legislative Decree 231 dated 9.10.2002, as amended pursuant to Legislative Decree no. 192 dated 9.11.2012 as applicable.

Art. 15. - Loro Piana name and Loro Piana brands

The buyer acknowledges and recognizes that the Loro Piana name is associated with excellence. The buyer therefore undertakes to cooperate to safeguard the image and renown of the Loro Piana name and its brands.

The buyer may not utilise or reproduce the name Loro Piana nor its brands for commercial or marketing purposes or any other purpose in general, unless otherwise agreed in writing with Loro Piana.

Any mention of Loro Piana or its products in any communication shall remain exclusively reserved to Loro Piana, unless otherwise agreed in writing on a case-by-case basis. The buyer shall therefore abstain from creating communication and/or materials and/or arrangements of any nature and with any means that would bear the name Loro Piana or its brands.

(The following paragraphs are applicable to fabrics only) Loro Piana labels that may be provided on a case-by-case basis with Loro Piana goods shall be used solely and exclusively with said goods. The buyer shall therefore abstain from using the Loro Piana labels in productions that differ from previous agreements and specifically during “special” commercial transactions that may involve goods in themselves or products that are used for their manufacturing, including for example destocking, high discount sales, promotional sales etc.

Materials and/or arrangements of any type and with any means (for example, bunch/bundles of fabric, folders etc.) in which the name and brands of Loro Piana are used, when supplied on a case-by-case basis with Loro Piana goods, shall be used only and solely with said goods and only in relation with retail sale activities by the buyer, with the exclusion of destocking, high discount sales, promotional sales etc., and they may not be sold in any event nor transferred to third parties and/or assignees, not even when they are sold with the goods.

(The following paragraph is applicable to yarns only) Should the buyer re-sell the goods, such sale may occur only if the name, brands and logos of Loro Piana as well as any reference thereto have been removed from the product and/or packaging and/or stocking material (including yarn distaffs).

Obligations deriving from this article are undertaken by the buyer also vis-à-vis his assignees (e.g. clients/resellers) pursuant to Art. 1381 of the Italian Civil Code.

The buyer shall be liable for all violations of provisions envisaged in the article herein which may cause damage to the image or rights of Loro Piana.

Art. 16. - Non-exclusivity

Purchases does not imply the right of exclusivity, unless otherwise explicitly agreed in writing by Loro Piana.

Supply of goods by Loro Piana in a certain season does not imply any further obligation regarding supply in subsequent seasons, nor any right of notification to the buyer should Loro Piana opt to discontinue further supplies of goods.

Art. 17. - Applicable law

These general conditions, every order, confirmation of order or agreement regulated by them are governed by Italian Law, with the exclusion of rules on conflicts of laws and international conventions, treaties or acts that may be applicable, and specifically the Convention of Vienna governing the international sale of goods, without prejudice to Article 6 a herein (applicable to German buyers only).

Art. 18. - Disputes

All disputes concerning the validity, interpretation, execution of general sale conditions or orders, confirmation of orders or agreements that are governed by the general conditions herein, if involving parties within the European Economic Area, shall be deferred to the exclusive jurisdiction of the Court of Vercelli.

If said controversy should arise with a party with domicile or registered office outside the European Economic Area, it shall be settled exclusively by arbitration pursuant to the Arbitration Regulations of the National and International Arbitration Court of Milan, by a panel of three arbitrators appointed in compliance with said Regulations. The arbitration seat shall be Milan and the proceedings shall be in Italian, under the rules of the aforementioned Regulations.

Art.19. - Payment injunctions

Any injunction for payment shall be deferred to the exclusive jurisdiction of the Court of Vercelli.

Art. 20. – Italian Legislative Decree 231/2001

The buyer undertakes, as far as applicable to this agreement:

  1. to abstain from behaviours and/or actions which may result in one of the crimes contemplated in the Italian Legislative Decree 231 dated 8.6.2001 (the “Decree”) – by way of example and without limitation thereto: corruption crimes, IT crimes, environmental crimes, crimes connected to the violation of the copyright, slavery, manslaughter committed with violation of labour health and safety rules – (the “Crimes”);
  2. to view the Loro Piana S.p.A. Organization Management and Control Model pursuant to the Decree, including its Code of Ethics and Disciplinary System, (the “Model”), which is available on, and to respect the principles of Crimes prevention therein contained.

Failure to comply with the undertakings under (i) e (ii) above constitutes a serious contractual breach and results in the imposition of sanctions, to be determined in conformity with the Disciplinary System of the Model, ranging from a verbal or written warning up to the immediate termination of this agreement upon prior written notice.

Art. 21. - Trade sanctions

It is of paramount importance to Loro Piana that the buyer complies with all US and EU economic sanctions laws and regulations imposed by the US, the EU, the UN and any other countries and/or international organizations. The buyer represents and warrants to Loro Piana that neither itself nor any and all of its customers or other third parties to be involved in the distribution and sale of goods purchased from Loro Piana are included on any of the restricted party lists, including, but not limited to, the Specially Designated Nationals List or Foreign Sanctions Evaders List administered by the US Treasury Department’s OFAC, the Denied Persons List, Unverified List or Entity List maintained by the US Commerce Department’s Bureau of Industry and Security, or the Consolidated List of persons, groups and entities subject to EU financial sanctions, etc..

Failure to comply with all the laws, regulations, rules, orders, export controls and economic sanctions mentioned in this article shall constitute a material violation entitling Loro Piana to terminate unilaterally any commercial relationship with the buyer.

Pursuant to Art. 1341 and 1342 of the Italian Civil Code, the following articles are expressly agreed:

art. 6 and 6 a (Retention of title);

art. 7 (Tolerance);

art. 11 (Inspection of goods, claims and returns of goods);

art. 12 (Payments);

art. 13 (Delay in payments);

art. 17 (Applicable law);

art. 18 (Disputes);

art. 19 (Payment injunctions).


Cookies Policy


The words in capital letters have the same meaning as under the Privacy Notice of Loro Piana, hereby recalled. Cookies are small text files sent to the device of the user by the visited website. Cookies are stored in the computer hard disk, thus allowing the website to recognize users and store certain information concerning them, in order to permit or improve the service offered. There are different types of cookies. Some are necessary to navigate on the site, others have a different purpose such as ensuring security, performing system administration tasks and statistical analysis, understanding which sections of the website are more relevant to users, or offering a personalized experience on the website. The Site uses cookies that do not run programs on the device of the user nor upload viruses on it, and that do not allow any kind of control over the device. Loro Piana does not use cookies to access information on the device, to store data on it or to monitor the activities. The foregoing refers to both the device of the user and any other device used to access the Site. Session cookies are stored temporarily on the device and are deleted when the user closes the browser. If a user registers to the Site, Loro Piana may use cookies to collect personal data that allow to identify the user during subsequent visits and facilitate access, login to the Site (for example by remembering username or nationality of the user) or the navigation on it. Loro Piana also uses cookies for system administration purposes, to provide customized visits to the Site and, with user's prior consent, to profile users' preferences for commercial and marketing purposes. Disabling cookies may limit the ability to use the Site and prevent from benefitting in full of the features and services offered on the Site. In order to decide which cookies to accept or reject, please find below a description of the cookies used on the Site.

Types of cookies

First Party Cookies: First party cookies are set by the website visited by the user, whose address appears in the URL window. Third Party Cookies: The third party cookies are set from a different domain than the one visited by the user. When a user visits a website and a different company sends the information through that website, that is a third party cookie. Session Cookies: These cookies are stored temporarily and are deleted when the user closes the browser window. Persistent Cookies: Persistent cookies are stored on the device of the user between browser sessions, allowing the Site to remember preferences and actions on the Site. These cookies can be used for different purposes, e.g. to remember preferences and choices when using a site. Essential cookies: These cookies are strictly necessary for the operation of the Site. Without the use of such cookies, some sections of the Site may not work. They include, for example, cookies that enable access to protected areas of the Site. These cookies do not collect personal information for marketing purposes and can not be disabled. Functional Cookies: These cookies are used to identify a user that returns to the Site. It allows to customize the content and remember preferences of the user (such as the language or country/region). These cookies do not collect information that can identify the user. All information collected is anonymous. Cookies for sharing on Social Networks: These cookies facilitate the sharing of Site content through social networks such as Facebook and Twitter. To review the respective privacy policies cookies, you can visit the social networks websites. In the case of Facebook and Twitter please visit and Analytics Cookies: These cookies are used to collect aggregate information on users' activities performed on the Site and are collected for statistical purposes. Profiling Cookies: These cookies are aimed at creating user profiles. They require users' prior consent and are used to send ads messages in line with the preferences shown by user during navigation.

How to change cookies settings

Most browsers automatically accept cookies, but the user can usually change settings to disable this function. It is possible to block all types of cookies, or agree to receive only some of them disabling others. The "Options" or "Favorites" sections in the browser menu permit to accept or avoid receiving cookies and other tracking technologies, as well as to receive notification from the browser when these technologies are used. Alternatively, it is possible to manage cookies consulting the "Help" section of the toolbar present in most browsers and visit relevant websites for further information, for example Internet Explorer, Chrome; Safari; Firefox; Opera; Windows Phone; Blackberry, etc. In order to disable Google Analytics cookies, click here.