PRIVACY NOTICE
1. Data Controller
Loro Piana S.p.A. with registered offices in Corso Rolandi 10, Quarona (VC) – 13017, Italy, in its quality as data controller ("Loro Piana") which can be contacted at the following email address privacy@loropiana.com, informs you, according to European Regulation No. 679/2016 on the processing of personal data ("European Privacy Regulation") that it processes the personal data collected from you, even online through its websites ("Data") with the following modalities.
2. Ways of Data Processing
Data is processed in paper and electronic form in line with organizational and security requirements defined by applicable laws.
3. Purposes of Data Processing
Loro Piana processes the Data (such as name, surname, registered office, telephone number, email, details of purchases made and services used, including the amount spent and products purchased) you provide online through our sites, for the following purposes: (i) to manage the sale of its products and provide sales and after-sales services (including, for example, fraud prevention, returns, warranties and customer support); (ii) in relation to Loro Piana’s online activities, to provide the services offered through its websites (for example, the 3D Avatar) and responses to your requests for information (the purposes referred to in points (i) and (ii) are jointly referred to as the "Contractual Purposes"); (iii) to comply with legal and regulatory obligations ("Legal Purposes"); and, with your prior consent, (iv) to send marketing communications relating to products, services and activities that are exclusive to Loro Piana, through electronic means (such as, for example, email, and for our eFabrics “Mobile App”, push notifications), in order to promote its brands, services and/or products and to conduct market and statistical analysis ("Marketing Purposes").
Moreover, pursuant to Article 130, paragraph 4 of the Privacy Code (Legislative Decree no. 196 of 30 June 2003), your Data relating to spending volume and product category may be used on the basis of Loro Piana’s legitimate interest in providing a service that is more in line with your requirements, adequately balanced with the need to protect your rights ("Purposes of Legitimate Marketing Interest ").
In any case, it is understood that you may at any time object to the processing for Marketing Purposes and for the Purposes of Legitimate Marketing Interest, both at the time your data is collected and when subsequent communications are sent to you by clicking on the unsubscribe link in each email, or if you decide you no longer want to receive push notifications, you can disable them in the Mobile App settings.
4. Legal Basis
Processing of Data for Contractual Purposes is mandatory since it is necessary to register, purchase products and use specific services offered by Loro Piana. Processing of Data for Legal Purposes is mandatory since it is required by the applicable laws. If you do not provide Data, it would not be possible to provide the products or services that you request. Processing of Data for Marketing and Profiling Purposes is not mandatory and is subject to your prior consent which, in any case, may be revoked. Processing of Data for Marketing Related Legitimate Interest is functional to the pursuit of a legitimate interest of Loro Piana, properly balanced with your interests and as explained in paragraph 3.
5. Data Retention Period
Data are processed for no longer that is necessary to fulfil the above mentioned purposes and, particularly, for Contractual Purposes Data are retained for the duration of the contract (in case of an account created on the website or in relation to services provided by Loro Piana) and for 10 years after the requested service. For the Legal Purposes, Data are retained in accordance with the specific limitation periods defined by law. For Marketing and Profiling Purposes Data are retained for a period of 7 years from the last purchase, as per the authorization of the Italian Data Protection Authority obtained by Loro Piana S.p.A. on March 9, 2017, and/or from the last contact with you (e.g. participation to an event, opening of a newsletter). For Marketing Related Legitimate Interest Data are as well retained for a period of 7 years from the last purchase, notwithstanding the right to object to the processing at any time. Upon expiry of the above mentioned retention periods, Data will be automatically deleted or made anonymous in a permanent and non-reversible way.
6. Data Communication and Transfer Abroad
For the Purposes explained in paragraph 3, Loro Piana might communicate Data, strictly necessary to each purpose of processing, to the following categories of subjects: (i) employees in charge of the processing (such as the personnel of the CRM, IT, Retail offices); (ii) consultants and professional and technical service providers (such as IT service providers, postal offices and couriers, legal consultants, etc.), (iii) companies controlled by Loro Piana, Loro Piana's companies in joint venture arrangements and Loro Piana's franchisees which may also be located in countries outside the Economic European Area (EEA) as indicated on www.loropiana.com; iv) public entities, banks, third parties involved in corporate transactions and extraordinary operations, and legitimate transferee. Data may be transferred outside the EEA according to articles 45 and 46 of the European Privacy Regulation. Your Data are not disseminated.
You have the right to obtain a copy of Data held abroad outside the EEA and to receive information on the place where Data are kept, by asking directly to Loro Piana, through the contact details provided in paragraph 8 of this Privacy Notice.
7. Data Subject's Rights
You may always enforce your privacy rights, for example you may access the Data, verify Data content, origin and accuracy, ask that Data be integrated, updated, amended, deleted, blocked for breach of law and object to the processing of your Data for legitimate purposes. In addition to the rights above, you may ask for a restriction of the processing, ask for Data portability and bring a claim before the Data Protection Authority, if the premises subsist.
8. Change, Update and Contacts
This document will be effective from the date indicated in the heading. Loro Piana might change and/or integrate the Privacy Notice, also as a consequence of further modifications and/or integration of the European Privacy Regulation. Updates and modifications will be notified in advance and you will be able to view the update Privacy Notice at the www.loropiana.com.
If you have doubts, questions or complaints with regard to the collection and processing of your Data, you may contact Loro Piana by sending an email to the following address privacy@loropiana.com.
The Data Protection Officer (DPO) designated by Loro Piana is reachable to the following address privacy@loropiana.com.